Wednesday, June 16, 2004

TradeVisionary

The Guru Myth is Dead. What works now is...
Study Abroad, Education Distance Online.

Read on and get Up to speed with Valuable Content

http://www.tvisio.com


1. What is your work for? How is that reflected in how you treat your staff? How about your clients? How is your purpose manifested in everything you do?

2.How alive are you? How do you measure your connections with people? Beyond an
organization chart and a set of financials what makes you believe in anything?

3.Do you have the courage to change destructive or worn-out habits? Can you deflect fear, the habit of debating strategies to death, and analysis paralysis?

Teams are strengthened by optimists.
http://www.tvisio.com serves people of foresight
and positive direction. It does not require magic or voodoo to make teamwork a success. But it does require vision with courage. Both depend on informed optimism.

Don't neglect your spirit when dealing with change, transformation and
infoglut.

Martin Luther King, Jr. said,
“Even if I know certainly the world would end tomorrow, I would plant an apple tree today.”

Help Humans Think Better

Trend 1 - FROM Artificial Intelligence software that replaces human intellect
TO methodologies that augment it.

A new generation of powerful mental enhancement tools based on knowledge of how people - i.e. potential customers - learn and think is coming onto a market which is becoming acutely aware of the knowledge deficit caused by information overload.

Tools for assisting completely human processes are coming on to the market now. An excellent example is
Natrificial's Brain (http://www.natrificial.com) which enables people to organize their own information /
knowledge as thought webs encompassing their hard disk as well as Web sources and email.

Trend 2 - FROM providing passive information TO delivering active intelligence
There is evidence that the market is beginning to realize that what it needs is active intelligence whereby
the person is presented with the intelligence he or she needs to know in a volume and form which can be
assimilated in the time available, without even having to ask, let alone having to search.

An example is Agent Knowledgebase (from Agent Knowledgebase Associates), that targets the market for
competitive intelligence with the proposition "Information alone is not enough". Agent knowledge base
uses 'knowledge objects' produced by experts who find intelligence which is described as "the careful
collection, integration, synthesis, and analysis of information that brings critical insight to business
decision-making". Agent Knowledgebase uses a combination of the kind of intelligence that can be
encapsulated in software and human intelligence to assist in thinking about the right questions and in
designing and interpreting feedback loops. On the human interpretation end of the spectrum, content
analysis research techniques are becoming increasingly recognized as being useful tools in the delivery of
active intelligence.

Trend 3 - FROM reasoning with text TO discovering new patterns through visualization

The need to deal with vast amounts of information has been driving the trend towards graphical
representation of knowledge. TradeVisionary will begin evolving a new visual metalanguage. The influence that this new level of human language and human interaction tools
will have on consciousness is likely to be profound, as shared insights and understandings become much
easier to achieve.

The trend towards the visualization of text-based thinking (hitherto known as illustrations and diagrams) is
evidenced in both human and automated Mind tools. The new Natrificial Brain tool enables people to see
their thoughts in simple patterns based on easy to understand parent child hierarchies and associations. The
now classical practice of Mind Mapping has emphasized for years, the importance of involving more than
one sense in the learning process. As yet, there has been very little interest in the aesthetics of visualization.
the more attractive a visualization looks, the more effective it will be
as a learning tool.

Trend 4 - FROM logical proof TO felt experience ( ... over the horizon)

TradeVisionary finds a discontinuity in very recent sources about belief validation. The same kind of thinking
is simultaneously arising from a variety of seminal 'wellsprings' of knowledge. TradeVisionary
began picking up from innovative sources, material which
considered consciousness in direct experiential, rather than indirect cognitive terms.

TradeVisionary asks how is this re-evaluation of human truth validation and decision making pertinent to business?

TradeVisionary will transform business into
something nobody yet knows. For this reason alone, it is important to monitor development, first to see
whether this thought-seed continues to grow, and second to learn ways of adapting and benefiting from it.

Computers are disconnecting users from physical reality, replacing it with symbolic
representations.
How much does your own computer system disconnect you from reality and you physical senses?


TradeVisionary helps businesses build and retain demand for their products and services while
enabling consumers to quickly identify and make a purchase decision based upon a recognized trademark.

TradeVisionary identifies for you the commercial origin of TVisio created products
and services.

Trade names are company names that
may or may not also function as trademarks and/or service marks, depending on their usage.

A common,
and often costly, mistake made by start-up companies is to equate trade name registration with trademark
registration. Reserving or registering a company or corporate name with the Secretary of State is not
equivalent to trademark registration and is not an indication that the name is available for use without risk
of infringement. Registration of a corporate name usually means only that the identical name was not
registered with the Secretary of State by another entity. The Secretary of State does not perform a
"likelihood of confusion analysis and does not check the trademark registry." Thus, searches and trademark registration are critical.

TVisio:
INTELLECTUAL PROPERTY FOR STUDY ABROAD
EDUCATION DISTANCE ONLINE:

visit http://tortvisionary.blogspot.com/atom/xml



The binary reality of the web poses interesting questions regarding the nature of intellectual property and
how to protect it. One of the virtues of the web is its reach: the ability to widely distribute digital works less
expensively and faster than ever before. There is great value in being able to communicate to millions of
people. So much so, the web is bursting with content that is given away freely. The downside is the lack of
control creators are able to exert on the subsequent dissemination and use of their work.

Traditionally, there are three means of legal protection for intellectual property: patent, trademark and
copyright (see Table below). With each mechanism, the web presents its own unique challenge, not the
least of which is the fact that nations differ in their approach to intellectual property law.

Mistaking the free distribution of content with the placement of intellectual property in the public domain is
common among web users. A web page is not public domain material. Property holders can distribute their
works freely while retaining their right of control over that work -- that is, their copyright.

To make matters worse, what is allowed under copyright law in the U.S. with respect to digital works it not
always clear. Although there are provisions for the "fair use" (a formal legal doctrine not to be confused
with the common usage of the term) of copyrighted materials, the law has evolved under a technological
regime that rests on the physical reproduction of the work (i.e., print publishing, photocopying, audio tape
and vinyl disc recordings, videos, and film).

New legislation attempts to address the increasingly digital
nature of intellectual property. But the web opens many new questions of what is legal, appropriate, and fair to copyright owners and consumers. The same can be said with respect to trademark and patent law.

http://www.TVisio.com helps you understand how intellectual
property rights will be handled under US and international law:

* When is a hyperlink from one site to web pages within another site illegal?
* When is a business method patentable?
* When is a domain name a trademark infringement?
* When is a spider trespassing?
* When is a metatag a trademark infringement?
* When is your reputation someone else's property?
* When is sharing information a crime?


The U.S. Patent and Trademark Office has begun granting patents for new and novel business methods.
There were 1,390 patents related to the Internet granted in the first half of 1999. Some of the more high profile patents have drawn condemnation within the web community for being unreasonably broad or for not recognizing prior art.

PATENT, TRADEMARK, AND COPYRIGHT
As Defined Under US Law

A patent for an invention is the grant of a property right to the inventor, issued by the Patent and Trademark
Office. The term of a new patent is 20 years from the date on which the application for the patent was filed
in the United States or, in special cases, from the date an earlier related application was filed, subject to the
payment of maintenance fees. US patent grants are effective only within the US, US territories, and US
possessions.

The right conferred by the patent grant is, in the language of the statute and of the grant itself, "the right to
exclude others from making, using, offering for sale, or selling" the invention in the United States or
"importing" the invention into the United States. What is granted is not the right to make, use, offer for
sale, sell or import, but the right to exclude others from making, using, offering for sale, selling or
importing the invention.
A trademark is a word, name, symbol or device which is used in trade with goods to indicate the source of
the goods and to distinguish them from the goods of others. A servicemark is the same as a trademark
except that it identifies and distinguishes the source of a service rather than a product. The terms
"trademark" and "mark" are commonly used to refer to both trademarks and servicemarks.

Trademark rights may be used to prevent others from using a confusingly similar mark, but not to prevent
others from making the same goods or from selling the same goods or services under a clearly different
mark. Trademarks which are used in interstate or foreign commerce may be registered with the Patent and
Trademark Office.
Copyright is a form of protection provided to the authors of "original works of authorship" including
literary, dramatic, musical, artistic, and certain other intellectual works, both published and unpublished.
The 1976 Copyright Act generally gives the owner of copyright the exclusive right to reproduce the
copyrighted work, to prepare derivative works, to distribute copies or phonorecords of the copyrighted
work, to perform the copyrighted work publicly, or to display the copyrighted work publicly.

The copyright protects the form of expression rather than the subject matter of the writing. For example, a
description of a machine could be copyrighted, but this would only prevent others from copying the
description; it would not prevent others from writing a description of their own or from making and using
the machine. Copyrights are registered by the Copyright Office of the Library of Congress. (Copyright Law
of the U.S.)
Source: U.S. Patent and Trademark Office, U.S. Copyright Office

..

Learning Objectives:

* Understand how patent, trademark and copyright law pertain to intellectual property on the web;
* Examine those areas of web activity that are being contested in court;
* Understand how to best protect the intellectual property of your digital enterprise.

Question to ponder:

Discuss the future of intellectual property on the web in the Forum

Things to read:

What is Intellectual Property?
World Intellectual Property Organization 10.00.2003

Intellectual Property Issues Related to Electronic Commerce
World Intellectual Property Organization 05.15.2002

What Every Business Should Know About Copyright
Perkins & Coie 05.00.2003

FAQ: Fair Use
Copyright Office, Library of Congress 06.30.1999

The Importance of Trademarks
Perkins & Coie 05.00.2003

What is a "Business-Method Patent"?
Gregory J. Kirsch 05.00.2001

International Patenting of Internet-Related Business Methods
Lawrence M. Rausch 03.21.2003

For more internet related law
click: http://tortvisionary.blogspot.com/atom/xml



Internet commerce will give rise to new kinds of business models. That much is certain. But the web is also likely to reinvent tried-and-true models. Auctions are a perfect example. One of the oldest forms of brokering, auctions have been widely used throughout the world to set prices for such items as agricultural
commodities, financial instruments, and unique items like fine art and antiquities. The Web has popularized
the auction model and broadened its applicability to a wide array of goods and services.

Business models have been defined and categorized in many different ways. This is one attempt to present
a comprehensive and cogent taxonomy of business models observable on the web. The proposed taxonomy
is not meant to be exhaustive or definitive. Internet business models continue to evolve. New and
interesting variations can be expected in the future.

The basic categories of business models discussed in the table below include:

Brokerage
Advertising
Infomediary
Merchant
Manufacturer (Direct)
Affiliate
Community
Subscription
Utility

The models are implemented in a variety of ways, as described below with examples. Moreover, a firm
may combine several different models as part of its overall Internet business strategy. For example, it is not
uncommon for content driven businesses to blend advertising with a subscription model.

Business models have taken on greater importance recently as a form of intellectual property that can be
protected with a patent. Indeed, business models (or more broadly speaking, "business methods") have
fallen increasingly within the realm of patent law. A number of business method patents relevant to e-
commerce have been granted. But what is new and novel as a business model is not always clear. Some of
the more noteworthy patents may be challenged in the courts.
Type of Model: Description:
Brokerage
Model Brokers are market-makers: they bring buyers and sellers together and facilitate transactions.
Brokers play a frequent role in business-to-business (B2B), business-to-consumer (B2C), or consumer-to-
consumer (C2C) markets. Usually a broker charges a fee or commission for each transaction it enables. The
formula for fees can vary. Brokerage models include:

Marketplace Exchange -- offers a full range of services covering the transaction process, from market
assessment to negotiation and fulfillment. Exchanges operate independently or are backed by an industry
consortium. [Orbitz, ChemConnect]

Buy/Sell Fulfillment -- takes customer orders to buy or sell a product or service, including terms like price
and delivery. [CarsDirect, Respond.com]

Demand Collection System -- the patented "name-your-price" model pioneered by Priceline.com.
Prospective buyer makes a final (binding) bid for a specified good or service, and the broker arranges
fulfillment. [Priceline.com]

Auction Broker -- conducts auctions for sellers (individuals or merchants). Broker charges the seller a
listing fee and commission scaled with the value of the transaction. Auctions vary widely in terms of the
offering and bidding rules. [eBay]

Transaction Broker -- provides a third-party payment mechanism for buyers and sellers to settle a
transaction. [PayPal, Escrow.com]

Distributor -- is a catalog operation that connects a large number of product manufacturers with volume and
retail buyers. Broker facilitates business transactions between franchised distributors and their trading
partners.

Search Agent -- a software agent or "robot" used to search-out the price and availability for a good or
service specified by the buyer, or to locate hard to find information. [MySimon]

Virtual Marketplace -- or virtual mall, a hosting service for online merchants that charges setup, monthly
listing, and/or transaction fees. May also provide automated transaction and relationship marketing
services. [zShops and Merchant Services at Amazon.com]

Advertising
Model The web advertising model is an extension of the traditional media broadcast model. The
broadcaster, in this case, a web site, provides content (usually, but not necessarily, for free) and services
(like e-mail, chat, forums) mixed with advertising messages in the form of banner ads. The banner ads may
be the major or sole source of revenue for the broadcaster. The broadcaster may be a content creator or a
distributor of content created elsewhere. The advertising model only works when the volume of viewer
traffic is large or highly specialized.

Portal -- usually a search engine that may include varied content or services. A high volume of user traffic
makes advertising profitable and permits further diversification of site services. A personalized portal
allows customization of the interface and content to the user. A niche portal cultivates a well-defined user
demographic. [Yahoo!]

Classifieds -- list items for sale or wanted for purchase. Listing fees are common, but there also may be a
membership fee. [Monster.com, Match.com]

User Registration -- content-based sites that are free to access but require users to register and provide
demographic data. Registration allows inter-session tracking of user surfing habits and thereby generates
data of potential value in targeted advertising campaigns. [NYTimes Digital]

Query-based Paid Placement -- sells favorable link positioning (i.e., sponsored links) or advertising keyed
to particular search terms in a user query, such as Overture's trademark "pay-for-performance" model.
[Google, Overture]

Contextual Advertising -- freeware developers who bundle ads with their product. For example, a browser
extension that automates authentication and form fill-ins, also delivers advertising links or pop-ups as the
user surfs the web. Contextual advertisers can sell targeted advertising based on an individual user's surfing
behavior. [Gator, WhenU, eZula]

Content-Targeted Advertising -- pioneered by Google, it extends the precision of search advertising to the
rest of the web. Google identifies the meaning of a web page and then automatically delivers relevant ads
when a user visits that page. [Google, Sprinks (ContentSprinks)]

Intromercials -- animated full-screen ads placed at the entry of a site before a user reaches the intended
content. [CBS MarketWatch]

Ultramercials -- interactive online ads that require the user to respond intermittently in order to wade
through the message before reaching the intended content. [Salon in cooperation with Mercedes-Benz]


Infomediary
Model Data about consumers and their consumption habits are valuable, especially when that information
is carefully analyzed and used to target marketing campaigns. Independently collected data about producers
and their products are useful to consumers when considering a purchase. Some firms function as
infomediaries (information intermediaries) assisting buyers and/or sellers understand a given market.

Advertising Networks -- feed banner ads to a network of member sites, thereby enabling advertisers to
deploy large marketing campaigns. Ad networks collect data about web users that can be used to analyze
marketing effectiveness. [DoubleClick]

Audience Measurement Services -- online audience market research agencies. [Nielsen//Netratings]

Incentive Marketing -- customer loyalty program that provides incentives to customers such as redeemable
points or coupons for making purchases from associated retailers. Data collected about users is sold for
targeted advertising. [Coolsavings, MyPoints, Greenpoints]

Metamediary -- facilitates transactions between buyer and sellers by providing comprehensive information
and ancillary services, without being involved in the actual exchange of goods or services between the
parties.

Merchant
Model Wholesalers and retailers of goods and services. Sales may be made based on list prices or through
auction.

Virtual Merchant --or e-tailer, is a retail merchant that operates solely over the web. [Amazon.com]

Catalog Merchant -- mail-order business with a web-based catalog. Combines mail, telephone and online
ordering. [Lands' End]

Click and Mortar -- traditional brick-and-mortar retail establishment with web storefront. [Barnes & Noble]

Bit Vendor -- a merchant that deals strictly in digital products and services and, in its purest form, conducts
both sales and distribution over the web. [Apple iTunes Music Store]


Manufacturer
(Direct) Model The manufacturer or "direct model", it is predicated on the power of the web to allow a
manufacturer (i.e., a company that creates a product or service) to reach buyers directly and thereby
compress the distribution channel. The manufacturer model can be based on efficiency, improved customer
service, and a better understanding of customer preferences. [Dell Computer]

Purchase -- the sale of a product in which the right of ownership is transferred to the buyer.

Lease -- in exchange for a rental fee, the buyer receives the right to use the product under a “terms of use”
agreement. The product is returned to the seller upon expiration or default of the lease agreement. One type
of agreement may include a right of purchase upon expiration of the lease.

License -- the sale of a product that involves only the transfer of usage rights to the buyer, in accordance
with a “terms of use” agreement. Ownership rights remain with the manufacturer (e.g., with software
licensing).

Brand Integrated Content -- in contrast to the sponsored-content approach (i.e., the advertising model),
brand-integrated content is created by the manufacturer itself for the sole basis of product placement.


Affiliate
Model In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, the
affiliate model, provides purchase opportunities wherever people may be surfing. It does this by offering
financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide
purchase-point click-through to the merchant. It is a pay-for-performance model -- if an affiliate does not
generate sales, it represents no cost to the merchant. The affiliate model is inherently well-suited to the
web, which explains its popularity. Variations include, banner exchange, pay-per-click, and revenue
sharing programs. [Barnes & Noble, Amazon.com]

Banner Exchange -- trades banner placement among a network of affiliated sites.

Pay-per-click -- site that pays affiliates for a user click-through.

Revenue Sharing -- offers a percent-of-sale commission based on a user click-through in which the user
subsequently purchases a product.

Community
Model The viability of the community model is based on user loyalty. Users have a high investment in
both time and emotion. Revenue can be based on the sale of ancillary products and services or voluntary
contributions.

Open Source -- software developed voluntarily by a global community of programmers who share code
openly. Instead of licensing code for a fee, open source relies on revenue generated from related services
like systems integration, product support, tutorials and user documentation. [Red Hat]

Public Broadcasting -- user contributor model used by not-for-profit radio and television broadcasting
extended to the web. The model is based on the creation of a community of users who support the site
through voluntary donations. [The Classical Station (WCPE.org)]

Knowledge Networks -- discussion sites that provide a source of information based on the sharing of
expertise among professionals. [AllExperts]


Subscription
Model Users are charged a periodic -- daily, monthly or annual -- fee to subscribe to a service. It is not
uncommon for sites to combine free content with "premium" (i.e., subscriber- or member-only) content.
Subscription fees are incurred irrespective of actual usage rates. Subscription and advertising models are
frequently combined.

Content Services -- provide text, audio, or video content to users who subscribe for a fee to gain access to
the service. [Listen.com, Netflix]

Person-to-Person Networking Services -- are conduits for the distribution of user-submitted information,
such as individuals searching for former schoolmates. [Classmates]

Trust Services -- come in the form of membership associations that abide by an explicit code of conduct,
and in which members pay a subscription fee. [Truste]

Internet Services Providers -- offer network connectivity and related services on a monthly subscription.
[America Online]


Utility
Model The utility or "on-demand" model is based on metering usage, or a "pay as you go" approach.
Unlike subscriber services, metered services are based on actual usage rates. Traditionally, metering has
been used for essential services (e.g., electricity water, long-distance telephone services). Internet service
providers (ISPs) in some parts of the world operate as utilities, charging customers for connection minutes,
as opposed to the subscriber model common in the U.S. [IBM]

Metered Usage -- measures and bills users based on actual usage of a service.

Metered Subscriptions -- allows subscribers to purchase access to content in metered portions (e.g.,
numbers of pages viewed). [Slashdot]


Financing



It's true, and well documented, that not every business can approach any lender, but sometimes we impose
our own restrictions on who we think would actually lend to us - the biggest example: Factoring (where
cash advances of up to 90% of an invoice value can be obtained immediately) is perceived to be for
established companies only. However, one factoring company finances start up businesses at a rate of 1 in 5
deals!

Not many business owners would turn to a factoring company if the bank refused to increase an overdraft,
but it is also for this reason that the factor exists. Further, should you be initiating or extending credit terms
to your customers, your bank will consider this a risk where the factor considers this as normal trading
conditions.

Factoring is also perceived as being for 'solid' businesses with good years of trading: not so. Factoring is as
much for the growing company with cash flow problems as it is for well run solvent concerns. In fact, with
factoring you also get the benefit of the factors customer vetting and cash collection skills which means you
can lean on them for this specialist skill as a no-cost service.

For more Business Education Distance Online visit: Whetstone's TradeVisionary
click here: http://www.whetstone.tv


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